I stumbled across Tory Burch’s iPad/iPhone app, Tory Daily, while flipping through the January issue of Elle Australia on the weekend.
I am hooked.
The app is essentially an extension of the Tory Burch blog, updated daily by the social media team. Headed up by Creative Director (and former US InStyle editor) Honor Brodie, the blog is a curation of content that reflects the Tory Burch ethos. Preppy, elegant and classic in nature, Tory Daily provides a sneak peek into the lives of high profile Tory fans, the design process, and Tory herself. Playlist recommendations for all occasions, styling tips and interviews with entrepreneurs feature regularly. Exclusive offers and previews of upcoming collections, beautifully styled and simply written helped to engage me from the get-go.
Beyond the sheer entertainment value, Tory Daily is an incredibly clever marketing tool. Acting as an e-commerce platform, the app allows Tory Burch fans to connect with the brand in an access all areas manner. Marketers around the world, take note – ain’t nothing like exclusive content via a beautifully art directed digital platform – accessible 24/7 – to catch your consumer unawares.
Stumbled across any amazing apps or blogs lately that I should know about?